The SDG-Linked pillar aims to align tourism development with the United Nations Sustainable Development Goals (SDGs). Tourism businesses can contribute to the SDGs by focusing on sustainable water management, waste reduction, community engagement, and decent work.

The Six Action areas cover various aspects of sustainable hotel operations, from reducing resource consumption and waste to promoting local sourcing, staff training, community engagement, and CFT commitments. Through these action areas, hotels can enhance their reputation, attract conscious travellers, and contribute to the achievement of SDGs.